The Bridge
Agile Transatlantic Market Entry
The Bridge is a unique transatlantic revenue builder program.
For the right high potential startups we’ll invest senior commercial expertise to accelerate sales traction in the UK & European markets.
Our goal is to give founders and early stage investors the best of both worlds: Rapid scaling, lower dilution and increased exit valuations by reducing sales friction, burn rates and time to market.
KEY BENEFITS
SENIOR CO-FOUNDERS
C-SUITE BUYERS
LESS SALES FRICTION
HIGHER VALUATIONS
A SOLID FOUNDATION
First we manage all aspects of establishing your market presence, including:
– Establishing a local subsidiary
– Ensuring legal, accounting and tax compliance
– Recruiting local sales staff
Next, we ensure your value proposition and sales processes are precisely tailored for European customer expectations, including:
– Optimizing market fit and sales messaging
– Localizing sales collateral content and format
– Optimizing sales processes for competitive advantage
– Integrating with Agile360 delivery for speed to market
EARLY ACCOUNT WINS
Instead of taking years to land your first European customer, The Bridge is designed to achieve sales traction in a fraction of the time.
We match each startup with one or more of our Business Advocates – senior executives with deep, relevant industry expertise and a rich network of senior technology buyers.
Our Business Advocates can open doors into strategic account opportunities that would otherwise take years to achieve. And by enabling our startups to sell down through these C-suite contacts we dramatically reduce sales friction and time to revenue.
“We’ve had great success working with Gary and his team to break into the US market. Thanks to The Bridge we secured our first US order within just 3 months – a deal that could quickly grow into 7 figures.”
Andy Barr, CEO Marturion Technologies Ltd.
SCALING UP
We then build on our early account wins by implementing continuous programs to scale up revenue growth. A vital component of this stage is in building robust indirect sales channels and we have extensive experience in building national OEM, reseller and strategic implementation partnerships.
We also employ agile, sales best practices, refined from decades working in the heart of silicon valley, that result in exceptionally high levels of revenue production.
We can further support our startups with a complementary range of PR and digital marketing services to further extend your market reach.